With how fast technology is evolving, it is a little surprising that the original form of online communication, email, is still the most prevalent. Even with the growing trend of social media use, email still reigns as the most common activity by computer users.
We spend a large portion of our days checking, reading and writing emails. We also spend a good portion of that time deleting and ignoring many email messages we get. If a message is not correctly targeted to us, or does not properly communicate what we may be interested in, then we are quickly moving on to the next. This low tolerance for email distraction makes it very difficult for businesses to really reach their customers and prospects…unless you’re following these steps for effective email marketing.
A really effective email marketing campaign can be a business’ best friend. Highly targeted, well-timed email messages to a properly segmented contact database can easily produce higher returns that any other form of marketing you may be using.